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Jack Gardner

Fundraising: 12 Things to Do Before Game Day

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As Game Day approaches, it can become easy to feel overwhelmed. Here are the 12 things to do before Game Day to make sure you are in the best shape to raise the most money for the kids that you can. Do all of the things on this pre-Game Day checklist and you will be a few steps ahead of the pack when the gaming starts this Saturday!

 

1. Facebook Fundraisers

 

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One of the most helpful tools for grassroots fundraising has been Facebook Fundraisers. On average, people who launch Facebook Fundraisers are able to raise $150 USD more than those who don't. We whipped up some step-by-step instructions on how to go about getting one of your own set up! 

 

2. Download the App

 

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One of the small things you can do to increase your fundraising reach is downloading the iOS or Android Extra Life app. On average, we see people who have downloaded and used the app raise 6% more than those who leave that tool unused.

 

3. Check for Matching Donations

 

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Many employers offer matching donations for employee fundraising efforts. Before Game Day, check in with your company's Human Resources department to see if they offer employer matching. If they do, try to take advantage of that offer for your marathon fundraising. It's an easy way to double the amount of good you're doing for your local kids! 

 

4. Make the First Donation

 

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One of the most important factors in fundraising is momentum. People are far more likely to donate to a cause when they see that others have done the same. If you make the first donation to your own fundraiser, you can add a bit of momentum all by yourself. Getting into that habit can help you raise up to ten times more for the kids! 

 

5. Social Media Graphics

 

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Posts on social media are more effective when paired with videos or images. If you aren't sure what images to add to your posts, dip into our publicly available Media Kit to find graphics that are suited to your needs! 

 

6. Share Our Call to Action

 

 

If you have a social media presence, please share this video to help get as many people into Game Day as possible! Being able to put faces to the kids we are all collectively working to help can go a long way toward helping you raise more money and surpassing last year's record-setting Game Day.

 

7. Study Up on Streaming

 

 

If you are new to streaming or need to brush up on the basics, we've got a beginner's guide to streaming that will help you cover the basics of how to set up a stream from scratch, let people know you're streaming, and raise money from your stream. Perhaps most helpfully, the guide also walks newbies through the process of creating a stream bot to help all of those things come together during streams. 

 

8. Streaming Overlays

 

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Theme your stream for Game Day with Extra Life overlays! These are a collection of graphics that go over the screen to effectively brand your stream as an Extra Life fundraiser. Let the world know you're gaming for good on Game Day! 

 

9. Livestream Extensions

 

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We have a new Twitch Extension out now that will help connect your stream with your current fundraising status. This will help both you and your viewers keep tabs on your progress toward your goal as well as your top donors! It's a helpful tool to have in your back pocket, so we put together a handy guide to setting it up:

 

10. Upgrade to Platinum

 

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An easy way to both support Extra Life and earn yourself some fun swag is by upgrading your account to Platinum status. Platinum Extra Lifers earn limited edition stickers for raising $75 USD, a t-shirt at $200 USD, a silver medal at $500 USD, and a gold medal at $1,000 USD. Make sure you upgrade ASAP! 

 

11. Use Milestone and Incentives Feature

 

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One of our newest features this year is the ability to add milestones and incentives to your fundraising goal. We know that often large goals mean having many smaller milestones. Well, now you can add those milestone markers to your Extra Life profile to show everyone else where your smaller goals stack up. Each milestone can be paired with an incentive if you so wish. This can be a really fun way of breaking up an ambitious goal into more digestible chunks. 

 

12. Shoot for GFuel

 

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If you decide that upgrading your account to Platinum isn't doable, you can still raise money and earn fun swag! Every Extra Life participant in 2019 will receive a free GFuel shaker if they reach $100 USD. 

 

There are many great incentives out there for reaching fundraising goals for the various teams and super teams that will be participating in Game Day, so look around and find what might make your Game Day even more swagtacular. 

 

Don't forget to sign up for Extra Life to help sick and injured kids in hospitals around the US and Canada by playing games!

 


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