March 2017 - Guild Meeting - Toronto - Extra Life Community Hub Jump to content

March 2017 - Guild Meeting

Recommended Posts

Hey Everyone!  


This Month's Meeting: March 22nd 2017 - 7pm

Location:  Raiders Esports Center - 49 St Clair Ave W, Toronto ON

RSVP: here


This Month's Agenda 

Goal Update


  • We surpassed our recruit goal of 1,200 and had 1,217 participants

    • 55% of the recruited people don’t fundraise

    • Only 21% of them return the next year

  • $203, 288 USD raised for SickKids

    • $23K raised 2016 by Extra Life TO team


  • Goal is still recruitment

    • 1328 participants - ideally 1500

  • $275,000 USD for SickKids

Strategies (Brainstorm Session)

Leadership is going to reach out to the other guilds and see what things worked and hasn't worked with them. Might be able to pull more ideas for this year.

Many of the issues we have come across other guilds are having too.



  • Please reach out to people you know participated in past years and see why they didn’t come back

  • Bonus prizes for coming back every year (something more than just the image upgrade on EL profile page)

  • Emails (written/ video) [Cons get overwhelming so the first email should go over what Extra Life is and give them areas to look at for more info]

    • Explain what is Extra Life

    • How to sign up

    • Tips and Tricks

    • Options for rescheduling their game day

    • How to host your own event

    • How to make your own group

    • Company matching

    • Cold Calling tips and tricks (Example Scripts)

    • How Extra Life helps SickKids

    • Videos similar to Victoria’s but SickKids (We have some offers from members to film for us)

    • Less Guild Business and more general info

      • Benefits of joining the guild

      • What the guild does

      • What the guild can do for you


  • Reach out to local twitch streamers to get them signed up and fundraising

  • Local Indie Devs (Start their own team within their company)

  • Local Game Shops/ Other Stores

    • Small events (Tournaments)

    • Postcards

    • Get them to start their own events/ team

    • We can provide gift in kind receipts if they are willing to donate prizes

  • Smaller / more often events

    • Finding more ways to start natural conversation at events then running a booth (Participating in game jams, playing games, cosplaying, etc)

    • Possibly limiting the number of big cons we go to and focus on smaller more personal things.

    • Partnership with other meetup groups for them to get involved

    • Cineplex Tournament ?

    • A&C Games event ?

    • Pokemon Go event?

  • Social Media

    • Q & A about Extra Life on Twitch.

    • Make sure Twitch streamers and mods are well informed about Extra Life and what the Guild does.

  • Need to reach out to farther away cities (SickKids has a large reach)

    • Smaller cons

    • Local stores

    • Online communities from that area.

    • Universities/Colleges

  • Don’t have to push for them to join our guild but maybe to join an existing team or make their own

  • Create Emotional connections with people when talking with them.

    • Relate it back to the kids they can help save

  • Our Messages need to be clear on how people can get involved

    • Sign up as a participant

    • Sign up and join the guild

    • Donors

  • Information day /Filming Day

    • Scripts for asking for donations

    • 30 second pitches of Extra Life

    • Role Playing Scenarios for conventions and events

    • Mini clips about why you play

    • Information videos

    • Sick Kid Champions

International Tabletop Day  

  • We would be competing with to many other places

  • We want to just focus on the stores in our hometowns and see what events they are doing.

  • Create some partnerships

  • We will give people postcards to hand out at the event and possibly some other stuff.

  • Need to let us know if you are going to an event. (Send package to you or at next guild meeting)

  • Current list of areas we are looking into:

    • Brampton

    • Elmvale

    • Barrie

    • Toronto (401 Games)

Social Media


  • Jess is working on how it’s going to run


  • We are coming up with a schedule of posts we want to have and when.

  • This way we can make up the graphics and wording beforehand.

  • We are always looking for people to help us out with that kind of stuff so if you are interested let us know!

Other Things


  • Talk about doing another order of hoodies and T-shirts

    • If you are interested please email (

    • There was talk about eventually doing more things or people crafting optional items

Guild Member Updates

  • Matt’s RPG Event - email /link will be sent out to gather some info

    • Looking for some GMs and who is willing to play



  • We raised $415

Anime North


  • Participants with post cards

  • More relaxed and about natural conversations

  • Make sure you where your Extra Life apparel


Next Month's Meeting: April TBD 2017

Location: TBD


Share this post

Link to post
Share on other sites
On 3/11/2017 at 4:43 PM, robhj said:

I did! :)  I know Sick


10 hours ago, robhj said:

@aerynstarr it would be sooooo wicked!!!!!!!

is there any ideas/thoughts we should be bringing to the meeting?

Anything your heard desires @robhj!  Things you'd like to do this year any feedback from last year, etc.

Share this post

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Create New...