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SickKids_Tara

SickKids VS!

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Hey everyone! Just in case you missed it, we launched a new brand campaign this weekend! Please post any thoughts or ideas you have here. I think the new feel will fit great with Extra Life and your guild's mission!  

 

SickKids VS Anthem – our 2 min commercial 

https://www.youtube.com/watch?v=78mNZeDaMtk&feature=youtu.be

 

 

PR: Coverage in The Star (includes Anthem link):

https://www.thestar.com/life/2016/10/14/sick-is-not-weak-sickkids-hospital-embraces-fierce-new-ad-campaign.html


PR: Coverage in The Globe:

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/new-flashy-sickkids-advertisement-aimed-at-untapped-donors/article32357058/

 

There will also be a SickKids domination of Yonge-Dundas Square on October 26th between 4-6pm if you can come check it out! You will also notice 3 TTC Streetcar dominations.  There will be three more commercials released between now and January 2017 to bring more story-telling to the campaign. 

 

 

Keep up your recruitment and fundraising for these amazing little fighters! 

VS_Impossible_Facebook_Art.jpg

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I saw this on Facebook! GREAT CAMPAIGN, very empowering! Can't wait to see the rest of the commercials!

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Hey Team SickKids! A friendly reminder to swing by Dundas Square between 4-6pm tonight to check out the new SickKids VS brand campaign! You will have a chance to see yourself on the big screen, participate in some cool activities, and learn about the new brand. Hope to see you there! :)

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I loved this! I've been seeing the sick kids VS t-shirts and I want one! I'm glad this is the hospital I went to when i was younger. 

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