Jimmy Fallon could hardly contain himself last night when Reggie Fils-Aime, the president of Nintendo of America, came onto The Tonight Show to present the Nintendo Switch and a live demonstration of The Legend of Zelda: Breath of the Wild. It seemed to come as something of a surprise to the late night host, who had just been playing some Mario Run with Fils-Aime. With shaking hands, Fallon seemed almost beside himself as he took the Switch and played through an encounter in the upcoming open world action-adventure title. It was pretty clear that Fallon was talking from a place of genuine enthusiasm as he dropped knowledge bombs from Breath of the Wild previews and old interviews. You can watch the entire Breath of the Wild exchange below.
Shigeru Miyamoto was also in attendance, sitting quietly in the audience smiling. Jimmy Fallon called out to the game creator several times, receiving nods and laughter from the developer. However, Miyamoto didn't just attend the show - he participated. He took the stage with the band The Roots to perform the iconic theme to Super Mario Bros. live.
These are clear signs that Nintendo has begun its media push to spread awareness of the Nintendo Switch - something that the gaming titan didn't do very well in the lead up to the Wii U launch. Obviously, they have learned from their mistakes. The big Breath of the Wild reveal last week at The Game Awards 2016 was the first inkling that Nintendo might be initiating an effective marketing campaign for both The Legend of Zelda and the Switch. Now we pretty much know that Nintendo will be pushing their console from now until its March 2017 release window.
The Legend of Zelda: Breath of the Wild releases sometime next year, probably later in the year than March as reports indicate that it will not be a launch title for the Nintendo Switch.