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Nintendo Loosens Its Monetization Policies


Jack Gardner

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It appears that Nintendo will no longer be trying to shake money out of streamers and video creators. The company has announced that they are changing their policy on what is and is not acceptable use of their games on various media platforms like YouTube and Facebook. You can read the full list of changes along with a Q&A section for clarifications on the Nintendo website.

 

"We are humbled every day by your loyalty and passion for Nintendo's games, characters and worlds, and respect that you want to be able to express yourself creatively by sharing your own original videos and images using content from our games," reads the opening of their statement on the matter. 

 

A list of the changes to Nintendo's policy with some explanations and expansions:

 

  • "You may monetize your videos and channels using the monetization methods separately specified by Nintendo" - so far these include the ones included below:
    • Facebook - Facebook Gaming Creators, Facebook Level Up Program
    • Niconico Douga/Niconico Live - Niconico Creators Program, Niconico Channel
    • OPENREC.tv - OPENREC Creators Program
    • Twitch - Twitch Affiliate Program and Twitch Partner Program
    • Twitter - Amplify Publisher Program
    • YouTube - YouTube Partner Program.
  • "We encourage you to create videos that include your creative input and commentary. Videos and images that contain mere copies of Nintendo Game Content without creative input or commentary are not permitted." - Basically, you can create Let's Plays, walkthroughs, and more as long as you aren't just reposting Nintendo content or silently playing through the game (though there's a strange caveat to that last point that allows people to post gameplay and screenshots if they use the built-in system features like the capture button on the Switch). 
  • "You are only permitted to use Nintendo Game Content that has been officially released, or from promotional materials officially released by Nintendo (such as product trailers or Nintendo Directs)." - DON'T SNITCH
  • "If you want to use the intellectual property of a third party, you are responsible for obtaining any necessary third-party permissions." - Nintendo doesn't have time to secure other companies permissions for some of its products, aint no one got time for the legality of other companies.
  • "You are not permitted to imply or state that your videos are officially affiliated with or sponsored by Nintendo." - Pretty simple. None of that, "My uncle works at Nintendo so I am sponsored by Nintendo!" malarkey. 
  • "We reserve the right to remove any content that we believe is unlawful, infringing, inappropriate, or not in line with these Guidelines." - This translates roughly to mean that they can still put copyright strikes on videos that they feel stray too far from these guidelines. 

 

Basically, the changes they announced mean that people will finally be able to stream and make videos about Nintendo games and receive the full revenue from those videos, which should be great news to all of the gaming creators out there.

 

This represents a big change from the Big N's attempt to capitalize on their fandom by automatically monetizing video content featuring its games on YouTube and pocketing the revenue - a system it updated in 2015 with its Nintendo Creators Program that offered participants 60-70% of the revenue from their videos.  It remains unclear at this time whether this means the Nintendo Creators Program will disappear entirely or evolve into something different. 

 

Honestly, this is pretty awesome. 

 

Don't forget to sign up for Extra Life to help sick and injured kids in hospitals around the US and Canada by playing games!


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