Call of Duty has a live-action tradition when it comes to trailers and commercials leading up to a new release. These ad campaigns typically include some serious star power alongside what the advertisement considers normal people. We've seen Emminem, Robert Downey Jr., and many more take center stage to get people hyped for an upcoming Call of Duty game in commercials that usually have some kind of weird twist.
All of these campaigns have been masterminded by ad agency 72andSunny, and the latest advertisement displays the same strategies of thrusting celebrities into strange situations. Titled, "Screw It, Let's Go To Space," the ad plays off of the complete mess current US and world events have been and presents Infinite Warfare as an escapist fantasy everyone can enjoy.
"If ever there was a year when people could use a break from the headlines for a little good-old-fashioned escapist entertainment, 2016 is it," said Tim Ellis, Activision's CMO. "‘Screw It, Let's Go To Space' captures this feeling on a global scale and transports you into the epic gameplay and settings of Call of Duty: Infinite Warfare. It's a thrill ride like no other, and it's coming November 4th."
The new live-action launch trailer has been helmed by director Peter Berg of Pony Show Entertainment, his third collaboration with Call of Duty. "Screw It, Let's Go To Space" features cameos from world record holding, 23 time Olympic gold medalist Michael Phelps and actor Danny McBride who many might recognize from Eastbound & Down and Tropic Thunder.
Call of Duty: Infinite Warfare will be the first game in the series to take place in the cold vacuum of space beyond Earth's confines. Players can expect to take part in space dog-fighting, zero gravity action, and smooth transitions between gameplay and cutscenes. Sticking with tradition, Infinite Warfare will also have a zombies co-op mode set in the 1980s called "Zombies in Spaceland."
Developed by Infinity Ward, Call of Duty: Infinite Warfare launches worldwide on November 4 for PlayStation 4, Xbox One, and PC. Those who want to play the revamped classic Call of Duty 4: Modern Warfare, retitled Modern Warfare Remastered, will have to purchase either the Digital Deluxe or Legacy editions of Infinite Warfare as Activision has said that Modern Warfare Remastered will not be available any other way.