This Month's Meeting: March 22nd 2017 - 7pm
Location: Raiders Esports Center - 49 St Clair Ave W, Toronto ON
This Month's Agenda
We surpassed our recruit goal of 1,200 and had 1,217 participants
55% of the recruited people don’t fundraise
Only 21% of them return the next year
$203, 288 USD raised for SickKids
$23K raised 2016 by Extra Life TO team
Goal is still recruitment
1328 participants - ideally 1500
$275,000 USD for SickKids
Strategies (Brainstorm Session)
Leadership is going to reach out to the other guilds and see what things worked and hasn't worked with them. Might be able to pull more ideas for this year.
Many of the issues we have come across other guilds are having too.
Please reach out to people you know participated in past years and see why they didn’t come back
Bonus prizes for coming back every year (something more than just the image upgrade on EL profile page)
Emails (written/ video) [Cons get overwhelming so the first email should go over what Extra Life is and give them areas to look at for more info]
Explain what is Extra Life
How to sign up
Tips and Tricks
Options for rescheduling their game day
How to host your own event
How to make your own group
Cold Calling tips and tricks (Example Scripts)
How Extra Life helps SickKids
Videos similar to Victoria’s but SickKids (We have some offers from members to film for us)
Less Guild Business and more general info
Benefits of joining the guild
What the guild does
What the guild can do for you
Reach out to local twitch streamers to get them signed up and fundraising
Local Indie Devs (Start their own team within their company)
Local Game Shops/ Other Stores
Small events (Tournaments)
Get them to start their own events/ team
We can provide gift in kind receipts if they are willing to donate prizes
Smaller / more often events
Finding more ways to start natural conversation at events then running a booth (Participating in game jams, playing games, cosplaying, etc)
Possibly limiting the number of big cons we go to and focus on smaller more personal things.
Partnership with other meetup groups for them to get involved
Cineplex Tournament ?
A&C Games event ?
Pokemon Go event?
Q & A about Extra Life on Twitch.
Make sure Twitch streamers and mods are well informed about Extra Life and what the Guild does.
Need to reach out to farther away cities (SickKids has a large reach)
Online communities from that area.
Don’t have to push for them to join our guild but maybe to join an existing team or make their own
Create Emotional connections with people when talking with them.
Relate it back to the kids they can help save
Our Messages need to be clear on how people can get involved
Sign up as a participant
Sign up and join the guild
Information day /Filming Day
Scripts for asking for donations
30 second pitches of Extra Life
Role Playing Scenarios for conventions and events
Mini clips about why you play
Sick Kid Champions
International Tabletop Day
We would be competing with to many other places
We want to just focus on the stores in our hometowns and see what events they are doing.
Create some partnerships
We will give people postcards to hand out at the event and possibly some other stuff.
Need to let us know if you are going to an event. (Send package to you or at next guild meeting)
Current list of areas we are looking into:
Toronto (401 Games)
Jess is working on how it’s going to run
We are coming up with a schedule of posts we want to have and when.
This way we can make up the graphics and wording beforehand.
We are always looking for people to help us out with that kind of stuff so if you are interested let us know!
Talk about doing another order of hoodies and T-shirts
If you are interested please email (firstname.lastname@example.org)
There was talk about eventually doing more things or people crafting optional items
Guild Member Updates
Matt’s RPG Event - email /link will be sent out to gather some info
Looking for some GMs and who is willing to play
We raised $415
Please Email Maria if you are interested (email@example.com)
Participants with post cards
More relaxed and about natural conversations
Make sure you where your Extra Life apparel
Next Month's Meeting: April TBD 2017