He are some of the biggest challenges I foresee as the Guild program continues to evolve:
1) Feedback for Hospitals. Getting tools/support from Hospital or National in a timely manner is an issue. We have struggled to get fliers and PR materials updated with current Extra Life numbers/data. These requests are often sent back to the requesting party to generate the needed materials themselves. Requests for info/data and questions to National go unanswered for extended periods of time. The turn-around time for printed materials from our Hospital is cumbersome and we are squandering a limited supply of SWAG incentive items to try and last through another year. As a volunteer and guild leader these issues make our jobs more difficult and "less fun".
2) Feedback for National. The Community Hub is ineffective period. I understand the goal in centralizing EL Communications, however it just hasn't worked. Our other social media accounts (Facebook, Discord) consistently reach a greater audience and elicit more interactions than the Community Hub does. EL should continue to explore other options to enhance the Community Hub and experiment with alternatives as well.
3) Key Takeaways. Expand Guild's core function? I think many Guilds (including my own) already struggle with the current core functions of Recruitment and Brand Messaging. I feel that adding additional responsibilities may dilute our effectiveness even further.
4) Guilds 2.0. New Leadership Structure? I'm not too sure it matters what their titles are or how many ways you divide the responsibilities, most Guilds will continue to struggle to fill these leadership roles. Since the inception of our Guild, most leadership posts have changed over 3-4 times. I agree that new leadership is vital for energy and new perspective, but constant turn-over doesn't send a good message and can cause confusion and attrition. My suggestion would be to develop guild leader/member retention programs.
5) Key Takeaways/Guilds 2.0. Formal internal recognition/award program? I can see this having some value in incentivizing Guild participation. However, I think it would be a shame if this took away resources that could be used elsewhere.
This may look like a list of complaints, but I hope it is interpreted as objective criticism to spur positive change. I currently don't have a lot of concrete ideas on how to address these issues but I'd be happy to participate in brainstorming/planning sessions moving forward.